A positioning statement may work well for a time but not for an entire life time.

The role of Market research is to obtaining feedback from current or potential customers. A well-executed market research may help creating an effective positioning strategy.” says Dr Ashima P. Manager Healthcare Practices

Analyzing a brand and identifying what makes it relevant and unique  gives you a deeper understanding of your brand and helps you formulating your positioning strategy that should be: relevant, differentiating and simple.

With Midas©, ECS can help you define your relevance among your ideal target through the understanding of customers motivations to buy, and your differentiating values through the analysis of your competitors (covering over 10 competitors, over 50 brand values).

Our consulting skills may help you stay simple while analyzing complex and versatile information.

The goal is to identify a singular compelling statement, highlighting the insight that will make your brand most attractive in the marketplace.

read the whole article of Dr Ashima P.

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